ABOUT

About Brett:

I am not sure about the qualifications of become a blogger but I guess I do meet the standard of someone who has spent 22+ years in the sports industry. I have had the good fortune of wearing many different hats in a variety of roles throughout my career and more importantly have been blessed to work side by side with some unbelievably talented and successful people.

I spent a few years working at the University of Kansas and doing event planning for Round Ball Clubs, Quarterback Clubs, Final Fours, Bowl Games and a College World Series. The next stop with the Sports & Social Clubs of the U.S. (presented by Budweiser) introduced me to the world of big time sponsorship activation. A nice 10-year run in the Sprint Corporate Sponsorship Group covered everything from NFL, U.S. Ski Team, PGA of America, Harlem Globetrotter’s, Sprint Center, scores of athlete deals and maybe one of the best ambush marketing campaigns ever at the 2002 Olympics in Salt Lake City.

Two more recent stops allowed me to understand the true importance of relationship building and business development for industry giants AECOM and Delaware North. In both roles I was fortunate to spend time in both the collegiate athletics space as well as with professional teams. Along the path and at every stop I have done my best to work with young aspiring college kids and recent grads to help them better understand the challenges and blessings of working in an industry that combines a passion for sports with a career.

I truly hope this blog allows me to continue to pay it forward and prepare the next generation of sports marketers.